The white space opportunities on the other side of the road
identified by VELA Consulting convinced the chicken to cross the road.
The Poultry Integrated Model (PIM) drafted by the SWAT team
of VELA helped align the Chicken’s body with the overall corporate strategy. A
bird’s eye view of the other side of the road, which is definitely greener
(termed ‘Emerging market’ by the VELA team) had got the Chicken eggcited. The proactive
Emerging market strategy is bound to enable the chicken to rule the roost.
Further the deep dive done on the current market scenario
presented a rather fowl picture for the Chicken. The BCG matrix had identified
that the current market is going to the dogs and hence was no place for a chicken.
Double clicking on the data also revealed that birds of a feather need to flock
together thereby leveraging on its core competency.
To ensure smooth passage across the road a cross functional
team with deep skills in the transportation industry had also been enlisted. A
two day workshop to leverage their knowledge, skills and abilities in a
synergistic fashion was also organized. The workshop helped create a value
based framework which is industry focussed and consistent with mission, vision
and goals of the Chicken while also enabling the chicken to cross the road in
the minimum possible time.
Egged on by the success of this project VELA Consulting has
its plate full now (BURP!) as the due diligence for finally finding out whether
the egg or the chicken came first has been initiated :)
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